content guidelines

Here are some guidelines for writing, preparing, and uploading your text and images for your website.


Write for the web

  • Place the most important content near the top of the page or section. 
  • Use plain, active language that addresses the visitor directly. It's more likely to get their attention. (For example, “Contact us” is more active than “You can reach us by clicking the contact us link”)
  • Break your content into small chunks rather than long paragraphs
  • Make the text easy to scan:  
    • Use headers and subheaders to introduce new topics
    • Use bulleted lists

Write to get found

  • Make your writing "keyword-rich." This means, use meaningful words that convey what your site is all about.
  • Use words that your visitors use when searching. (For example, if you use the word “children” often, try to use variations that your visitor might use, like kids, youth, teens, etc)
  • Use headings and subheadings with keywords

Squarespace's guide to Increasing your site's visibility to search engines

Google’s Search Engine Optimization Starter Guide (PDF)


The old saying, "A picture is worth a thousand words," is just as apt for the web as it is for print. Look for attractive, relevant images that communicate what your business or organization is about.

  • Provide images in the largest size you can. We will optimize and resize them as needed.
  • For photos, send jpeg, png or gif files.
  • For logos, send eps or illustrator files.


Consider Professional Photography

Having trouble finding images? Consider adding one of our professional photography packages to your website package. You will get a professional photography session, and edited, high resolution photographs.

Commercial Photography 

Headshot Photography  


Stock Images

We offer stock photography research, and the use of up to five stock images from thinkstock as part of our 45 Day Website Package